Emma is the Founder and Creative Director of And North, a curated guide to upstate New York and beyond. Founded in 2014, And North offers travel recommendations and unique events, inspiring city dwellers and locals to explore the beautiful regions north of New York City while helping small businesses to grow and thrive. Now one of the most trusted and respected resources for upstate travel and culture, And North has nearly 60,000 followers on Instagram, 200,000 yearly visitors to their website, and has produced dozens of sought after events. And North now includes Stay North, a curated lodging directory and Buy North, an exlusive partnership with real estate firm The Lillie K. Team.

And North partners with aligned brands on content creation and bespoke events and has relationships with an incredible array of photographers, influencers, writers, and designers. With a unique understanding of upstate businesses, geography, and emerging regions and industries, And North is on the forefront of upstate revitalization and culture through a curated lens.